Search Engine Marketing

Progress SEO are specialists in professional Search Engine Marketing ( SEM ) in the UK.

SEM is the practice related to acquiring new visitors to your site via search engines. SEM includes the practice of SEO but within SEM we incorporate other off page and off site factors such as paid inclusion and marketing to aid search engine ranking.

Visitors from search engines come from 2 separate methods.

• Natural search  (also known as organic search) where the search engine decides IF and WHERE your site and it's contents will be listed in their search results.
• Search engine paid inclusion (buying advertising space on a search engine)

 

We have dedicated search engine placement expertise in both of these areas.

Natural Search

Natural search ranking is improved by utilizing various techniques including those listed below:

• Search engine optimisation ( SEO ) this is a subject in its self covering potentially 90% of what is required for successful SEM
• Search engine promotion
• Link baiting
• Back Link creation
• SEM and SEO analytics
• ... and many other techniques we are happy to discuss in person

We combine skills in all the areas listed above in a consistent strategy to 'guide' search engines and how they index and then rank your site and it's pages.

 

Search Engine Paid Inclusion.

• Paid search engine inclusion, via schemes like Google Adsense, often categorized by the term pay per click ( PPC ).
• Click fraud analysis to stop fraudulent draining of your PPC funds.
• PPC campaign management systems for PPC campaigns targeting up to 50,000 keywords.

 

Search Engine Marketing is a science, it is not a black art, although it is shrouded in mystery and secrecy. Your SEM provider should be able to explain WHY they recommend any course of action. If they can't then they are probably guessing.

	Confused by anything we say in this site? Try our SEO Terminology section.
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