Does Google Page Rank Matter?

Google Page Rank does matter if you are in 'serious' competition on a fixed key phrase. However Google Page Rank is only one factor in determining your search engine ranking. It is often a factor but more than often Google Page Rank should not be the defining issue.

Google calculates Page Rank based on a basic algorithm affected by in bound links to your pages. The value of links is sometimes not as obvious as you might think and this can cause issues for people trying to gain high Page Rank.

There are many SEO companies in the UK who are simply 'one trick ponies'. They only have one idea and that is get lots and lots of links back to the site in question. Well it's not the only solution, and more often than not it is a solution which is doomed to eventual failure. What can go wrong with search engine marketing when you employ an ignorant SEO / SEM company to improve your SERPs?

How to get high Page Rank

  • To get high Page Ranks, you need to get as many high PR, lexically related, back links to your site as you can. The main problem with this is it takes an awful lot of time and dedication. Worse still search engines like Google 'in some ways' frown upon you actively pursuing links. Buying links is bad, swapping links well that's subjective.

    Question: How can your SEO / SEM company improve your Google Page Rank for £50 a month?

    Answer: Very slowly or using an automated method. Slow is ok but automated link submissions... well that is how you disappear from search engines all together! Our free advice, don't do it.

    So if you are looking to employ an SEO company like us to do this for you, then it will take us a lot of effort, dedication and cost you... well lets be frank a reasonable amount of money.
  • So is there a better way? Maybe you should do all the work in house because that's free? Well of course it's not free, it's unlikely that you have specialists in house and it's unlikely you'll be willing to pay the high salaries of a seasoned SEO person. Anyway it's worse than that as you need a team of people, an SEO / SEM expert, and various other experts on hand to explain the myriad of disciplines that affect and alter your SEO / SEM success and hence strategy (all of whom will have an opinion and few of whom will have years of experience in SEO / SEM). It's just the tip of the iceberg really but you are getting the point in house SEO works when you have a dedicated £100K budget but when you haven't then you are setting yourself up for high costs and even worse only a chance of good results at the end of it.

So what is our solution?

  • Firstly no two companies are the same, so no two solutions we offer are ever the same. The need for a bespoke approach is paramount. The need for innovation within the client's budget is usually the number 1 priority.
  • We offer bespoke consultation and solutions for SEO and SEM.
  • We don't rely on getting a high google page rank. In fact we can and often do recommend not pursuing that route. Companies who are finding the page rank competition very stiff often don't have the budget to change that fact. Don't misunderstand this fact though; appropriate, non paid, well considered or better still natural back links create good traffic and will help in most situations. Just don't pursue back links for their Google Page Rank alone.
  • Much of this sites Google traffic is gained without high Page Rank. So we didn't spend thousands of pounds competing for 'SEO' on google. But we still get 80% of our traffic from Google. It's effective, the traffic is good quality and we have high conversions of that traffic. We monitor this process very carefully and get the maximum out of every minute or pound we spend on our own SEO / SEM.
  • We can do the same for you, so if you are finding it hard to compete and getting low levels of traffic or even worse high levels of poor quality traffic then we can help.
  • Contact us and we can discuss how you can have an effective SEO / SEM strategy executed within your budget.
  • REMEMBER: We can reduce your SEO / SEM costs and increase your conversions. We don't follow the herd and just throw your money trying to increase Google Page Rank, we create 'forward motion for your e-business, with innovation from ours'.


 
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